Los Alamos
Ambassador Program

Creating a knowledgeable welcoming group of ambassadors to effectively promote Los Alamos businesses and activities to tourists, visitors, and local residents.

ABOUT THE PROGRAM

Due to our location at the intersection of three national parks, ties to international history, and unique landscape, Los Alamos is a tourist destination, with more than upwards of 90,000 tourists visiting Los Alamos each year. All of these new residents, LANL students temporarily relocating to the area, visiting scientists and tourists can create a vibrant community, but it is up to us to create a welcoming atmosphere for this to occur.

Los Alamos has two visitor centers that do an amazing job, but much of the responsibility to welcome people to our community falls on hostesses, waitresses, retail workers, museum volunteers, and neighbors. How we treat others in day-to-day conversations has a significant impact, not only on the general atmosphere of the town, but also our local economy. So, creating a welcoming community depends on you!

The Los Alamos Ambassador Program was designed to help create a community of helpers. It is a FREE program that includes an approximately 1.5-hour in-person class where you will learn some techniques to become a more effective ambassador. While there are personal and economic benefits, the real reward is creating a community that is welcoming to all people. Upon completion of the program, you will receive a certificate and Community Cash eGift Card to use at local businesses. Join us and enroll in the free Los Alamos Ambassador Program today!

Please send us an email if you would like to receive information and notifications for upcoming classes or a custom session for your business or organization.

**There will be a session held Monday, Jan. 13 at 5:30 p.m. at projectY cowork, 150 Central Park Square. Please contact Jennifer Armstrong at ambassador@losalamos.org to RSVP.  

Questions?

Please Reach Out!
Jennifer Armstrong
Los Alamos Ambassador Program Manager
ambassador@losalamos.org

Melanie Peña
Discover Los Alamos Director
melanie@losalamos.org
505-661-4836

FAQs

Who is the program for?
  • Those working in the tourism industry (Visitor Center, Museums, Hotels, Restaurants)
  • LANL Student Programs/New Hire Program
  • Local Businesses
  • General Public
  • Anyone regularly engaging with locals or visitors
Can I enroll in this program individually or does it need to be supported by my employer/potential employer?
Anyone is welcome to join the Los Alamos Ambassador Program! 
If you are an employer and wish to have your staff enroll in the program, we can also host a personalized session at your place of business. Please reach out to our Program Manager for more information. 
Why should someone take the class?
  • Enhance your communication, customer service skills
  • Obtain resources
  • Gain confidence
  • Increase business sales and income
Personal Benefits
  • Join a great group of official ambassadors!
  • Free soft skills training
  • Skills certificate/enhancement to resume that businesses desire
  • Become a force for good
  • Receive notices and invitations to new business openings
  • Publication of individuals and businesses who participate—Spotlight Articles
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